Chelsea have announced their first deal of the new year.
But it’s not the news supporters were expecting with a week left of the January transfer window.
Instead the Blues – who have been linked with moves for Jadon Sancho, Edinson Cavani and Wilfried Zaha among others – on Friday afternoon confirmed Three as their new official shirt sponsor.
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A statement on Chelseafc.com reads: ‘Three has long been the magic number for football fans everywhere, with three points the reward for success whenever a team takes to the field in a league or group-stage game, and for Chelsea supporters the number now has extra significance with connectivity company Three to be our new official shirt partner starting next season.
‘The partnership brings together a Premier League football club and a premium brand in connectivity, with both aiming to build towards headline-grabbing success in 2020.
‘It is, appropriately, for three years initially with Three’s logo to appear on all of Chelsea’s shirts from 2020/21, including Chelsea Women and Academy sides as well as our men’s team.
‘The partnership covers the whole Chelsea family.
‘In addition, Three, which has grown from being the UK’s first 3G-only network in 2003 to having the UK’s leading 5G spectrum holdings with more than the rest of the industry combined, launched 5G services in 2019 and will ensure Stamford Bridge is 5G-enabled within the first year of the partnership.
‘The deal is a significant one for Chelsea financially but it is also important our official partnerships are a good fit and our new shirt one with Three clearly is.’
Head coach Frank Lampard commented on the deal during his pre-Hull City press conference.
“It’s a big deal for us, linking up with Three and we’re very happy with it,” he said. “They’re the leaders in 5G I’m…